Our friends at Keep Virginia Beautiful just released the date for their signature event — Shiver in the River — a polar plunge into the James River on what promises to be an icy February 24th. This year KVB is promising a bigger and more impactful event, with an even larger Community Cleanup, 5K Run/Walk, and the James River Jump (the name for the polar plunge part of the festivities). Individuals, families and corporate groups can participate in one or all three events, and of course enjoy RVA’s coolest winter festival going on all around you.

What do you do next? Sign yourself up and start a team. And, if you sign up by November 30th you’ll be entered to win a cool prize that includes a Hilton Richmond Downtown package and discounted registration rates. It’s a great event that benefits a very cool organization.