The Sports Backers yesterday announced the first-ever Pulse Pedal Pursuit to take place on Saturday, July 21. In the scavenger hunt-style event, participants will utilize the GRTC Pulse bus rapid transit system and RVA Bike Share to visit destinations along the Pulse corridor to collect points while traveling by foot, bus, or bike.

An RVA Bike Share station in Richmond. Credit: Sports Backers

During Pulse Pedal Pursuit, participants will have from 9 a.m. – 5 p.m. on July 21 to visit as many designated sites of interest as possible in and around the new GRTC Pulse route. As part of their registration, participants will receive free day passes for both GRTC Pulse and RVA Bike Share, along with a free 30-day membership to RVA Bike Share. Individual or group teams can go for speed or stick to casual sightseeing in their pursuit of points during the event.

GRTC Pulse is a modern, high-quality, high-capacity bus rapid transit system that serves a 7.6-mile route along Broad Street and Main Street, from Rocketts Landing in Richmond to Willow Lawn in Henrico County. GRTC Pulse is jointly sponsored by Bon Secours Richmond Health System and VCU Health System. The Pulse links passengers with many exciting destinations, including restaurants, breweries, museums, parks, and more. Launched in 2017, the RVA Bike Share system offers a pedal-powered option for residents and visitors to explore the city. RVA Bike Share is available 24/7 and works well for errands, commuting, or recreation.

The event will start and finish at the newly-opened River City Roll, with packet pick-up taking place from 8 a.m. – 10:30 a.m. on either side of the 9 a.m. start, followed by the Finish Festival taking place from 11 a.m. – 5 p.m.

“Pulse Pedal Pursuit aims to show off some of the best RVA destinations and provide participants an active and innovative way to experience Richmond,” said Megan Schultz, Director of Events for Sports Backers. “GRTC Pulse and RVA Bike Share are two great options for active transportation and this is a great way for residents from all over the region to take advantage of them for the day, and continue to come back in the future.”

The new Pulse bus route comes online this coming Sunday.

RVA Rapid Transit will serve as the official event charity of Pulse Pedal Pursuit. RVA Rapid Transit is a grassroots organization dedicated to educating, organizing, and advocating for regional public transit across the metro Richmond area. They aim to transform the region’s transit system to make it more accessible and practical for more people, and working with Pulse Pedal Pursuit will highlight the role that rapid transit can play in the lives of residents throughout Richmond.

In addition to participant finisher items to help commemorate the unique experience, prizes will also be up for grabs for the individuals, duos, and four-person teams that accumulate the most points, along with prizes for best photos and social media engagement. Registration for Pulse Pedal Pursuit is currently $20 through July 20 and is available by clicking here.