I just checked the U.S. Geological Survey gauge at Cartersville. Forty-three degrees Fahrenheit is what the roiling James River is measuring right now. And that’s with a relatively mild winter so far. Which brings me to my point: Have you signed up yet for Shiver in the River on Saturday, February 29^th? 

The annual polar plunge//fun run/community cleanup/party put on by Keep Virginia Beautiful is now a month away. And fear not: If jumping in the frigid James isn’t your thing, there’s much more to the event. Here are the details from our friends at KVB:

Register as an individual or put together your team to participate in the Community Cleanup, walk or run in the 5K, and/or take the James River Jump.  Remember the cleanup is free, the 5K is $30 (through the end of January) and you need to raise a minimum $75 for the privilege to jump. It’s easy to set up a fundraising page for the Jump or even showcase your love for Virginia by raising money for your efforts in the cleanup and 5K … and earn great incentive items like the coveted long sleeve t-shirt, plus more. Gather your family, friends, and co-workers. We look forward to seeing you on 2/29 for RVA’s Coolest Winter Festival. Did we mention we have live music, beverages, food, heated tents and fun activities? Go to  www.ShiverintheRiver.com to register today.